Costa Rica - Multicategory Industry

Commercial Management Audit

Commercial management auditing and development of strategies to increase the competitiveness of the sales force.

Country: Costa Rica

Industry: Multicategory

We audited the commercial management proposing adjustments and changes to achieve a balanced, simplified, and standardized integration that enhances sales force competitiveness in the following categories: beer, soft drinks, food, and Wine & Spirits achieving positive impacts in the short and mid-term commercial performance.

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