Costa Rica - Beverage Industry
Customer Segmentation
Design and execution of a segmentation model for the beverage industry.
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Country: Costa Rica
Industry: Beverage
We designed and successfully carried out the evolution of the company’s customer segmentation model up to level 3 (integrating shopper insights into the model), allowing the development of more specific and needs-focused management customer relationships.
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Rebranding Market One & New Site — Powered by HIT
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