Guatemala - Beverage Industry

On-Premise Channel Audit

On-premise channel point of sale audit to evaluate category presence, execution, and experience.


Country: Guatemala

Industry: Beverage

We conducted a monthly process of Recurring Audit in 450 stores of the On-Premise channel with Mystery Shopper methodology to evaluate Premium beer presence, execution, and experience.

In order to evaluate the channel investment allocation, we performed a monthly execution audit on a traditional channel refrigeration equipment sample base to measure perfect store standards compliance and cross-check performance information with available reports.

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