Understand the effectiveness of each business driver.

AB Testing’s & Insights LAB

Understanding the effectiveness of each commercial driver is essential for optimizing investment decision-making.


Nowadays, companies invest lots of money in designing and implementing commercial levers to boost the point of sale. Knowing the effectiveness of each of them through the understanding of the volume and the increasing share they produce becomes essential to make decisions and optimize investments.

Understanding which drivers have the highest impact on the operation and having an objective outcome before manufacturing or implementing the different materials or activations at the POS (fridges, displays, planograms) will lead the company to make better decisions in the Go To Market.

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