Size the market and understand its competitive dynamics.
Commercial Performance & Market Potential
Understand the potential of the market and its competitive dynamics.
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/ Commercial Performance & Market Potential
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When introducing or developing a new market or segment, it is important to measure its size and understand its competitive dynamics.
This study allows you to obtain specific information on different variables and points of sale in order to design commercial strategies and thus improve the value proposition.
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Optimize the value proposition
Understand the expectations and preferences of the Trade in service levels.
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Optimize the profitability levels of the company.
Bringing up the profitability levels of companies, their products, and markets is becoming more relevant every day in the agendas of the commercial, financial and operational teams of FMCG companies. Our Profit Management solutions seek to understand the profitability of each of these business dimensions by defining the appropriate allocation criteria for each business and […]
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Adapting the project to customer needs.
POS activations, door to door, Incentive and Loyalty programmes, Time and Motion studies, Returnability studies and Mystery Shopper.
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