Customer Segmentation

A good segmentation is the starting point for an effective and efficient Go To Market approach for your company.

The design and deployment of the customer segmentation model evolution give rise to customer relationships and management focused on their needs in order to know them better.

We assist in the implementation of the strategic model design and the development of the operative method to gain presence and share profitably. This is carried out by a correct price allocation for consumption occasions, promotions and discounts; and market and investment programs.

By implementing the “Customer Segmentation” project, we seek to implement commercial strategies in specific initiatives and levers for each point of sale, delivering a distinguishing value proposition in each target market segment and improving the communication channel.