Determine market share and volume in the digital channel.

DETS: Digital Execution Tracking System

Determine market share and volume in the online sales channel. The definition of the Digital Picture of Success represents the execution strategies for the e-commerce channel.

Share

Portfolio, communication, promotions, locations, and pricing are key levers used to determine the market share and the sale volume reached of each company in the online sales channel. Shoppers’ experience is now “omnichannel”, and companies must provide a satisfactory experience in every potential contact channel.

We must, therefore, continuously track our execution performance on these platforms. Digital Execution Tracking System (DETS) enables the analysis of execution variables in the channel.

By applying the “Scrapping” technique, DETS gathers all the information from the different e-commerce platforms, consolidates the data, and then creates the appropriate dashboards and reports according to the needs of each company.

Variables acquired with DETS:

Portfolio: SKUS presence, Stock Breaks, Portfolio Penetration versus competition, Priority Portfolio Adherence.

Facing Share: number of brands, number of SKUs, etc.

Placement: product position when searching the category.

Prices/Promotions: price evolution, suggested price adherence, Price Index, averages, deviations, price promotions, type of promotions (2×1, 3×2, 50% on the 2nd unit, etc.).

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