Developing a simple and efficient commercial model with concrete initiatives to improve commercial performance is essential for business growth. New engineering of the strategy leads to improvements in the main indicators: share, physical and weighted distribution, volume, and mix.
To achieve this, we rely on deep industry analysis, considering the main strategic guidelines of the business and the value proposition (Go To Market) of the competition. Thus, we guide initiatives to increase the Topline and improve profitability.
We aim to contribute to the growth of our clients in the different channels, segments, and regions, as well as to reduce unnecessary costs due to serving non-potential accounts, to capture synergies between their channels and business units, and to promote co-distributions with other complementary players.