Due to complex and ever-changing contexts, it is essential to understand all the factors affecting the company’s revenue. Our portfolio includes, among the most important ones, Mix Management, for each of the channels we serve.
We must analyze the main variables impacting the top line by using a splitting technique. This allows us to identify the main factors contributing to the growth and the ones affecting it in order to generate plans of action to revert deviations and maximize the business’ growth.