Path to Purchase & Shopping Context

Considering this changing context, where omnichannel shopping is now a fact, and with an ever more informed shopper who seeks to optimize purchases, it is essential to identify the drivers conditioning and determining their purchase decision based on their perception and behavior.

Important factors taking into account:

-Shopping occasions by category and channel.

-Scanning of the channel shopper profile.

-Understanding of the drivers behind the choice of channel and category.

-Understanding and interpretation of the shopper movements at the point of sale to identify opportunities for impulse or unplanned purchases.