Price Architecture

Pricing strategy is a key driver in the correct execution of a commercial strategy, thus it must be aligned with the strategic purpose of each segment or channel participating. Sometimes, this process loses alignment with the strategy and becomes less powerful, leaving potential “profit” behind.

We generate strategies that maximize our clients’ financial results through a deep analysis of each channel and segment’s performance and the variables that affect the pricing strategy based on the client’s needs by combining a deep knowledge of the market with statistical analysis of the pricing behavior.

We propose to develop an assessment of the current portfolio in order to evaluate the balance in the pricing/packaging architecture, detecting deviations generated in the “packaging curve” or in the brands’ positioning from the portfolio.