Appropriate execution of the product at the point of sale.

Price Pack

Adapt your product to the needs of the shopper/ consumer.

Share

To meet the shopper and consumer’s needs, every company must ensure having the right product at the right price in the right segment.

Within a changing and competitive context, companies must adapt their price/packaging offer. Therefore, they must start by controlling the packaging architecture to identify market opportunities to capture share or profitability by detecting packaging white spaces or price points.

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