Understand how shoppers perceive the value proposition.

Price Perception & Impact

Understand the perception of shoppers about the value proposition and the sensitivity of product demand to price variation.

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Nowadays, shoppers have multiple prices and quality choices when purchasing a product. This study will help you understand their perception of the value proposition and the sensitivity of product demand given the variation of the price index compared to competitors.

In this way, it is possible to determine the best market price of your product, maximize your market share, and increase the profitability of your company. It also allows you to measure the potential Share of Market impacts from possible rises or falls in your prices or your competitor’s.

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