Product Insight

This solution allows knowing the consumer’s perception about one or more concepts by quantitatively assessing the main features of the product. That is essential to determine the best option to launch in the market. It can apply to new or existing products.

Also, it helps to have certainty and more perspectives when considering a launch or reformulation of a brand or product, besides identifying which features need to be revised or adjusted before launching and understanding its potential volume and the interaction with the current market stakeholders.