Understand the real impact of your promotions.

Promo Management

Identify the ones that had a higher return and/or effectiveness and the ones that did not perform properly.

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Companies make large investments at the point of sale (Trade Investment), but very few manage to understand the real impact they generate. Many times, they perceive it by getting negative returns in their P&L.

Executing a historical promotion analysis holistically in order to evaluate performance allows us to identify which ones had a higher return and effectiveness and which ones did not perform correctly.

With this information and analysis, we can generate “Promo Management” simulators that allow us to predict and project the performance of our promotions (taking into account the historical performance of each segment and the elasticity of each product).

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