Route to Market

Establishing the basis for sustainable business growth in the mid and long term requires a good Route To Market strategy to drive the company towards new sales volume, distribution, and share levels.

It is possible to increase volume, share, and profitability in the value chain by re-engineering the Route To Market and re-establishing optimal go-to-market models.

By understanding the business and the competition way of operating, we simulate various scenarios using different Route To Market models (direct, distributors, or wholesale) to establish value propositions according to channel, region, and segment, to project revenue/profitability growth and improve the trade and shopper/consumer loyalty in the different categories of the business targeted.