Build satisfying and long-term relationships with customers.

Contact Strategy

Identify optimization and commercial growth opportunities.


Implementing a contact strategy for our customers based on their segmentation and expectations is a key driver for building satisfying and loyal relationships with them.

We, therefore, generate different mosaic scenarios of service models, frequency of visits and times at the point of sale differentiated by segment, and identify opportunities for optimization and commercial growth, in order to improve coverage levels, purchase stability, profitability by category and channel, as well as customer and consumer satisfaction.

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