Maximize the profit.

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Measure the impact of different pricing structures on the market.

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To test different price point dynamics in the portfolio before a massive Roll Out allows gaining certainty about the optimal pricing structure that maximizes profit.

With this test, it is possible to measure the impact of the different pricing structures on the current market before making a massive decision. At the same time, it helps to identify the possible cannibalization effects generated between own SKUs and the impact on competitors’ portfolios.

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