Identify opportunities for improvement.

Trade Investment

Makes the right decisions when detecting opportunities for improvement regarding distribution, increase, reduction, and updating of Trade Investment.


Most companies make large investments at the point of sale (Trade Investment), but very few manage to understand the real impact they generate. Many times, they perceive it by getting negative returns in their P&L.

Aware of making the right decisions when it comes to detecting opportunities for improvement concerning the distribution, growth, reduction, and updating of “Trade Investment” we developed an optimization methodology that allows us to make the ROI more efficient through a correct asset allocation, detecting inefficiencies at resource deployment and planning their redeployment.

With this information and analysis, we can generate “Trade Investment” simulators, allowing us to predict and project the investment performance and optimize the company’s commercial results (volume, coverage, rotation, etc.).

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