Understanding the Trade’s expectations and preferences in service levels is a key advantage to optimize the value proposition offered. The Trade Satisfactor study will allow you to know their preferences and how is your company’s proposal perceived versus the competition’s, allowing you to differentiate yourself in the market.
You will address questions such as:
What do my customers appreciate?
Regarding the proposals they appreciate, which ones am I currently offering, and how does the Trade perceive them?
Is there anything I am offering that is not appreciated?
What differentiating aspect does the competition have in its value proposition for the channel?