Get quantitative data from shoppers.
U & A (Usage and Attitudes)
Detect potential growth categories trends and refine the strategic plan for the brand.
Usage & Attitude research helps us understand the current market situation in-depth and identify growth opportunities by delving into the consumer behavior and attitudes both for your brand and your competitors.
You will be able to understand:
What is consumer buying?
Who is buying?
Where is the consumer buying?
How often?
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Size the market and understand its competitive dynamics.
Understand the potential of the market and its competitive dynamics.
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Improve your commercial performance.
Improve your commercial performance.
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Determine market share and volume in the digital channel.
Determine market share and volume in the online sales channel. The definition of the Digital Picture of Success represents the execution strategies for the e-commerce channel.
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